1 million pounds of Victor Shipped


Please consider SportDogFood as another healthy choice for your rotation. 

May 27, 2016

To Our Loyal Customers:

We zig and Victor zags. Although we have achieved great business success - it has not been particularly easy working with Victor Dog Food. It is no secret, over the years, the CEO of MidAmerica Scott Glover and I have not seen eye to eye.

Even after proudly shipping over 1 million pounds of Victor Dog Food in the just the past 12 months, Scott and his team decided to end our 4-year business relationship “effective immediately". The e-mail stated it was because we “developed a line of pet foods positioned directly against Victor”. 

Over the last 4 years, listening to our customers, we learned that many of you have asked for a formula made from a single source protein that Victor does not offer. And some of you said you're always researching healthy alternatives, and enjoy offering variety to your pet. If you are like us, eventually, you develop a rotation of a few reputable brands that work well for you and your pack.

Scott never asked about our goals or intentions for our line. Instead, he sent a short email announcing his decision. And that was it - years of representing the Victor brand as if it were our own - ended with just 1 click.

Even today, we are still very loyal to Victor’s Formulas. We still include Victor in our rotation for our 3 Weims. And if we told you that we no longer liked the very food, that we’ve recommended for over 4 years, that would make us hypocrites. Michele and I are not hypocrites.

We enjoy servicing you and treating you like family. We wouldn’t have it any other way.

Last year, Michele and I acted on a business opportunity to brand our own formulas. We even put a Weim on the label ;) and we are thrilled to be able to offer another healthy choice for you to consider adding to your rotation.

Thinking more with his pride, and less about YOU, Scott decided “to terminate our business relationship effective today”. We know that you need to feed your pets and you should not be left in a lurch to find the food you are accustomed to. For this, we apologize but we honestly did not see this coming.

You and your pets come first! We have halted all wholesale orders and we still have inventory on most formulas. Again, we are sorry for the inconvenience but we are confident we can assist in finding you the right formulas. If not, we will help you find it somewhere else.

If you have any questions or concerns, please contact us if you need further assistance.

Please consider SportDogFood as another healthy choice for your rotation. 


Philip and Michele

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