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Canine Endurance Multi-Protein 31/22


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Endurance compares to PROJECT K9 HERO
** Scroll down to see details on Project K9 Hero **

Click here to review all of our new recipes


Endurance compares to PROJECT K9 HERO
** Scroll down to see details on Project K9 Hero **

Click here to review all of our new recipes

 k91.png  PROJECT K-9 HERO
COMING: APRIL 30, 2018

Sporting breeds require high protein formulas that provide nutrients to build and repair muscles. Dogs obtain energy from a combination of proteins, fats and carbohydrates. This formula provides quick energy sources with a select blend of these ingredients and optimal levels of minerals for developing strong bones and teeth, excellent muscle tone, a shiny coat and firm consistent stools.

Our recipes are specifically crafted for Retrievers, Pointers, Agility Dogs, Field Trial & Hunting Dogs, K-9 Dogs

Handlers of Sporting & Working dogs will find our new recipes are unlike anything available in the market today - in an honest effort to create a complete diet. That means all the ingredients combined will produce a complete diet for highly active dogs and yield a very specific guaranteed analysis that we are targeting. 

We have looked - but we have not been able to identify many pea free options on the market that exceed 60% animal protein without including one or more of the following ingredients: Potato, Flax, Alfalfa, Beet Pulp, or Brewers. We have not been able to find many grain free, peas free, poultry free options that do not choose Chicken Fat or Canola as their fat source.

 Key Benefits of Project K-9 Hero

 No Wheat, Corn, Soy or Gluten
 Glucosamine and Chondroitin
 Chicken Meal as 1st Ingredient
 GMO Free
 Ancient Grains
 Peas Free
 Flax Free
 Potato Free
 Alfalfa Free
 No Egg, Chicken-By-Product
 No Menhaden Fish Meal
 No Beet Pulp or Tomato Pomace
 No Brewers Yeast or Hydrolyzed Yeast


Guaranteed Analysis for Project K-9 Hero

 30%  Crude Protein (max)
 22%  Crude Fat (max)
 3.17%  Crude Fiber (min)
 9%  Moisture (min)
 7.38%  Ash
 85%  % Animal Protein
 1.69%  Calcium
 1.15%  Phosphorus 
 542  Kcals ME/cup
 26%  Carbs


Balanced diet for highly active dogs

Low Ash US Chicken Meal Sourced in Mid-Western States like Missouri. Our Chicken Meal is a combination of the flesh and skin of chicken with the moisture removed. An excellent source of highly digestible lean meat protein which never contains added growth hormones.

Texas Harvested Whole Ground Sorghum, is included in our grain formulas to help control blood sugar. Gluten Free Sorghum is often recommended for dogs that are prone to food intolerances.

Midwestern States Chicken Fat is the highest of all animal sources in linoleic acid (over 23%), which is an important element for skin and coat health. 

Fresh Texas Millet is rich in B vitamins (especially niacin B6 and folic acid) calcium, iron, potassium, magnesium, and zinc. Millet while technically a grain, is gluten-free.

Cold-pressed Wild Norwegian Salmon Oil is very high in both EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), which are omega-3 fatty acids. This helps improves the coat and skin, making it soft and shiny.

Diamond V Probiotics support healthy digestion and a strong immune system through all-natural, yeast culture probiotics.

Zinpro Availa Pet Minerals are used to achieve greater absorption and digestibility.


Complete Ingredients

Ingredients Deck

Ingredients:: 1. Chicken Meal, 2. Whole Ground Sorghum, 3. Chicken Fat (Preserved with Mixed Tocopherols), 4. Whole Grain Millet, 5. Pork Meal, 6. Natural Flavors, 7. Salmon Oil, 8. Calcium Propionate, 9. Glucosamine, 10. Chondroitin Sulfate, 11. Potassium Chloride, Yeast Culture (Probiotic), Chicory root, Zinc Amino Acid Complex (Chelate), Iron Amino Acid Complex (Chelate), Manganese Amino Acids Complex (Chelate), Salt, Yucca Schidigera Extract (Probiotic), Vitamin E Supplement, Zinc Sulfate, Dried Cranberry Powder, Dried Cranberry Powder, Ferrous Sulfate, Copper Sulfate, Selenium Yeast (Probiotic), Niacin Supplement (Vitamin B3), D-Calcium Pantothenate (Vitamin B5), Vitamin A Supplement, Vitamin D3 Supplement, Riboflavin Supplement (Vitamin B2), Vitamin B 12 Supplement (Vitamin B12), Ethylenediamine Dihydriodide, Pyridoxine Hydrochloride (Vitamin B6), Biotin (Vitamin B8), Thiamine Mononitrate (Vitamin B1), Folic Acid, Copper Amino Acids Complex (Chelate), Green Tea Extract, Rosemary Extract, Dried Lactobacillus acidophilus fermentation Product (Probiotic), Dried Aspergillus niger  fermentation Product (Probiotic), Dried Trichoderma longibrachiatum fermentation Product (Probiotic), Dried Bacillus subtilis fermentation Product (Probiotic)


Specifically Crafted For Canine Athletes

We know our Sporting & Working groups want

  • Animal Protein over 80%
  • Protein over 25%
  • Fat over 15%
  • Fiber less than 4%
  • Ash less than 8%
  • Kcals over 425 per cup
  • Carbs less than 40%
  • Cal:Phos near 1.3:1
  • Locally Farmed
  • Ethically Raised
  • No artificial preservatives or colorings
  • No ingredients from China


Why did we change?

Why do the formulas have to change? 

The simple reason is that we are changing manufacturers. Hamlin is simply not big enough for us.  They use smaller machines. These machines are simply made differently and not designed for higher volume.  As machinery gets larger, processing becomes more complex.  The bigger the machines, the more ingredients it takes to run them efficiently.

Why not just stay where your current formulas were being made? 

We want to produce a product that we are proud of.  If we were to stay at our smaller facility, we would continue to have inventory problems and quality control problems and we cannot grow our business under these constraints.  

You can find answers to more of your questions here:


How have we improved?

How have our new formulas improved?

Our new formulas contain nearly 90% protein from low ash animal protein. This is 15% more Animal Protein than our original Elite Formulas (that means even less fillers). Other formulas on the market today, from reputable brands, average anywhere between 65%-75% animal protein. 

More noticeable upgrades include the use of Zinpro Availa Pet Performance Minerals and Diamond V Probiotics.

  • as much as 90% animal protein
  • Fiber 20% lower 
  • Kcals as high as 540 per cup
  • New plant has strict quality control procedures, reliability, and room from growth.

These improvements are important to our loyal sporting & working dog customers.


How are we different?

How are your new formulas different?

We can all agree there are plenty of excellent brands available. We believe you can identify some clear differences by looking a little closer at the ingredients - not just some but all of the ingredients.

Lets take a closer look. You might find great options that work well for your dog if you are trying to eliminate one ingredient like White Potato or Flax but, in our research we found it much more difficult to find a brand that excludes both White Potato and Flax. Options become even more limited if you are looking to eliminate 3 ingredients like White Potato, and Flax, and Peas. While you might get lucky enough to find that Unicorn, we challenge you to look even deeper ... you might quickly identify Alfalfa, Lentils, Beet Pulp or Brewers. 

If you want to know the difference between Sport Dog Food and others ... we suggest looking even closer. 

  • How much Animal Protein does the formula contain? If it is less than 70%, it is very likely you will find fillers like Peas, Flax, Lentils, or Pomace. What if it is 55% .. what else is in there?
  • Looking for delicious sounding ingredients like Freeze Dried Carrots, Kelp or Zuchinni? Ask the manufacturer the amounts that are actually included in the diet.
  • Does your unicorn contain Menhaden Fish? Tomato Pomace? Brewers? Alfalfa? Canola?
  • Countries like Italy and Canada may have more regulations on Pet Food but just because it is made in Canada, does that guarantee all the ingredients originated from that country?
  • Does your brand split the same ingredient (Yellow Peas, Green Peas, Split Peas or Norkotah Potato and Burbank Potato) so they don't appear higher on the ingredients lists. 
  • Just because its not on the bag, it does not always imply it is absent from the food. If you are looking to stay clear of specific ingredients, we strongly recommend inquiring about them. 


Not in Here!

You will not find these ingredients in our formulas

We have worked very hard to exclude ALL of the ingredients listed below. While some of them are healthy, most are inexpensive fillers that offer little nutritional value but allow for more profit. 

  • Peas, Pea Protein, Pea Starch or, Pea Fiber
  • Split Peas, Whole Peas, Yellow Peas, or Green Peas
  • Corn, Wheat, Soy, or Gluten
  • Flax Seed, Flax Oil, or Flax Meal
  • Alfalfa, Barley, Wheat, or Rye
  • Red Lentils, Green Lentils or Lentil Fiber
  • Pinto Beans, Green Beans, or Red Beans,
  • Kidney Beans, Navy Beans, or Lima Beans
  • Chickpeas (Garbanzo Beans)
  • Eggs or Egg Product
  • Beet Pulp, Brewer's Yeast, or Pomace
  • Canola, Soybean, Safflower, Olive, or Sunflower oil
  • Poultry by-products or Meat by-products
  • Menhaden Fish, BHA, BHT, or Ethoxyquin
  • Artificial Colors or Synthetic Preservatives
  • Rye, Clover, Sprouts, or Bok Choy
  • Fennel, Parsley, or Sesame
  • Zucchini, Beets, Squash, or Tomato
  • White or Brown Rice
  • Burbank Potato, Norkotah Potato, or Potato Protein
  • Carrots, Kelp, or Seaweed,
  • Sunflower seeds, or Pumpkin seeds.
  • Apples, Celery, Parsley, or Garlic
  • Fructooligosaccharides (Peas)
  • Mannanoligosaccharides (Mushrooms)


Who is our primary customer?

Who is our primary customer?

Families who enjoy an active lifestyle - with their pets.

  • This includes activities likes bow hunting, fishing, hiking, running, biking, walking, or camping with their pets
  • All Professional Breeders, Kennel owners, and Trainers who handle active dogs
  • All Participants who engage in dog sports like IPO, Tracking, Cani-cross, Dock Diving, Agility, Obedience, Barn hunts, Disc or Fly ball
  • All Military, Law Enforcement, Search and Rescue (SAR), Security and Protection

... and those who are not interested in any of the above but understands that sporting dog enthusiasts are our #1 goal.


Why is our Ca:P higher than 1.3:1?

Why is our Ca:P higher than 1.3:1?

Our formulas are over 85% from animal protein up to 35% more than most pet specialty dog foods. To achieve a lower calcium, we would need to lower the meat protein. Since we have chosen to not make our food with less expensive fillers like peas, potatoes, flax, etc, our formulas will always have a high percentage of meat protein which is more than most companies.


Special note on Poultry

Special note on Poultry

During the process of creating these formulas, we learned that because chicken fat contains virtually no protein, it's use does not cause allergic reactions associated with the use of fresh chicken or chicken meal, both of which contain high amounts of protein. 

We researched 15+ brands and discovered that ALL of their Fish or Beef based formulas (aka "Poultry Free") contained one of the following ingredients: Canola Oil, Chicken Fat, Duck Fat, Whole Egg, Herring Oil, Pork Fat, Sunflower Oil. If you know of a zero-poultry option, that meets ALL of your standards without compromise, please check it against ours too. We are open-minded to all proactive solutions. 

For those looking for Poultry free options, please look at our Buffalo Recipes. Herding Dog, Sled Dog, Tracking Dog and Dock Dog.


Special note on Rosemary Extract

Special note on Rosemary Extract

We will be using the natural preservative called Verdilox made by Kemim. We chose Verdilox as preservative because it does not use Citric Acid. It does contain trace amounts of Rosemary Extract. 

Like you, we have reviewed how other reputable manufacturers list their antioxidants and it appears that listing "Mixed Tocopherols" might be enough to meet AAFCO requirements.  We even contacted some brands, as an individual via web chat, and asked if their formulas included Rosemary and if so, "why is it not listed on your bag". Here are a few common responses we received "Due to labeling regulations we do have to list it as a "mixed tocopherols" on our ingredient panel. This is because we do not use it as a separate herbal supplement, but rather a preservative."

We are continuing to learn more and will update you as we discover more information on this topic. In the meantime, Naturox is the most widely used antioxidant in the pet market today, therefore it is important to inquire with the manufacturer specifically about Rosemary Extract and Citric Acid.